Eco Eats Campaign.
The Eco Eats project aims to tackle food wastage at NUQ by heightening awareness of its consequences and promoting sustainable food practices. Utilizing engaging videos, a comprehensive plan-book, a user-friendly website, and an interactive app prototype akin to "Tinder for food," the project fosters a conscientious dining community.
Abbas Assim, Christopher Fwalanga, Archie Rogers, Katongo Lungu, Chileleko Sibayumba
Qatar Tourism Planbook
This plan book details a digital campaign, "Step Into Qatar", for Qatar Tourism to showcase Qatar as a destination for leisure tourism beyond the FIFA World Cup. Through social media marketing, search engine optimization, and influencer marketing, "Step Into Qatar" campaign demonstrates how pristine beaches, luxurious shopping centers, and exciting cultural experiences are just a few steps away in Qatar where everywhere can be reached within 1-2 hours.
Laiba Mubashar, Mishaal Hasan Shirazi, Dania Abureqaiba, Nadia Al-Hinai, Muhammad Abdullah Imran Tahir
Doha Festival City
The document and the presentation entails a comprehensive market research and situational analysis of Doha Festival City. The research incorporates both secondary and primary data, collected mainly through surveys and web research. It ends with a positioning of Doha Festival City's different aspects in comparison with other malls in the city.
Deema Al-Sulaiti, Maryam Mostafawi, Julia Cabral, Noor Emara, Farhan Saleh Rafid
Remember Refill Reap-it
The Anti-Node, a strategic community, comes up with a campaign aiming to advance sustainability through the Remember, Refill, Reap-It! project, encouraging NU-Q students to consistently carry water bottles and refill them but with an element of fun!
Sudesh Baniya, Samip Khulal, Anna Kurian, Sadick Mumin, Abenezer Bekele, Tasnim Bouziane
Nespresso
This Media Strategy Plan aims to grow sales of Nespresso by 20 percent by the end of a year-long campaign through different channels under the specified budget.
Arham Khalid, Laiba Mubashir, Latifa Al-Naema, Syeda Kisaa Zehra